Gretchen DeKnikker. has been launching and growing enterprise SaaS startups and platforms since way back in the last century. She also and infrequently write a blog called Enterprise is Sexy ('cause it totally is). She previously cofounded SocialPandas, launched LivePerson's (LPSN) Apps Marketplace platform and was an early employee at Genius.com (acd by CallidusCloud), EchoSign (acq by Adobe), and Revere Data (acq by FactSet).
Basically, Gretchen rocks and has a lot of experience in marketing SaaS companies. I think you'll love this episode.
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