Webinars. So many companies do them, few do them well. Mindtouch has found a winning formula in their Influencer program. Hsin-Ju Chuang discusses webinars and other influencer outreach on today's show.
If you enjoy SaaS Insider, please rate us.
About Hsin-Ju Chuang
Spearheaded the creation of Mindtouch's influencer channel. Purpose is to promote brand awareness, build partnerships, and generate co-branded, co-promoted content with other companies in the space to drive sales. What she does is reach out to executives - Directors, VPs, C-Level, at companies in Mindtouch's space like Zuora, WalkMe, Zendesk, Influitive, ServiceRocket, Gainsight, etc - and get them to commit to a thought leadership interview with her CEO. She builds out the campaigns, coordinates the co-promotion efforts between MindTouch and the influencer’s marketing team, run the webinar show, and create more partnership & lead generation opportunities.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.