This week Shira interviews Shaul from Jifiti on how Jifiti went from a business to consumer product to a business to business platform. How the pivot happened and how business processed had to change to accommodate sales.
About Shaul Weisband
Shaul is the Co-Founder of Jifiti.com – an Israeli startup with offices in Tel Aviv and Columbus, Ohio. Jifiti has raised over $7m in funding from leading investors and its technologies are used by partners such as IKEA, Staples, Amazon.com, Barnes and Noble, Evite.com and Dreamworks.
Prior to founding Jifiti Shaul spent five years in the Israeli Ministry of Homeland Security.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com
Please rate this podcast.
SaaS Insider is a podcast about how to grow, market and sell Software as a Service products. The show has featured a wide range of experts from Elizabeth Yin from 500 Startups, Neil Patel from Quick Sprout, to Tim Lynch from Applango.