Company naming is an art, and Steve Benson takes that, and everything else he does, very seriously - but with a great dose of humor. As the CEO of Badger Maps, he's grown his company through a great intern program (that alone makes this episode a Must Listen To). Shira Abel talks to Steve about cleaning data, interns, naming and how to start selling.
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About Steve Benson
Steven Benson is the CEO of Badger Maps, the #1 app in the Apple App Store for sales. A native of Chicago, after receiving his MBA from Stanford, Steve worked in Sales at IBM, HP, and Google. Steve was Google Enterprise's Top Sales Executive in 2009.
In 2012 Steve founded Badger Maps, which helps Field Sales People be more successful. Badger shows salespeople their customers and leads on a map and connects to their calendar to build a daily route. Steve and his wife live in San Francisco where they spend their free time mountain biking, camping, and snowboarding. Full Bio here: http://www.linkedin.com/in/stevenbenson
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
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The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com