On today's show Shira interviews Reuben Metcalfe, a startup
marketer that has a love/hate relationship with the term Growth
Hacking.
Reuban is a high-school drop-out failed forward into
entrepreneurship, whilst taking a detour in Japanese industrial
coatings, utilities brokerage, growth-consulting, international
gaming law, and digital internet moneys. If you think he sounds
like a character - you don't know the half of it.
He enjoys dealing with companies that help people. Has the somewhat
ambitious aim of fixing capitalism - preferably yesterday, and in a
somewhat lucrative manner. Resigned to, and accepts the fact that
'not everybody's as enthusiastic about it as he is.
Ideas guy by nature, scrappy bootstrapper by trade - Can be found
listening to people much smarter than himself in an effort to be a
better business-guy, or attempting to woo said smart people into
collaborating on a project once he realizes he's in far over his
head.
Has a passing interest in psycho-pharmacology, macroeconomic
theory, and dead roman dudes.
Today we discussed some of our favorite tools, what to expect when
you're testing, and other random tidbits.
Shira interviews Georgi Kadrev from Imagga.
Georgi Kadrev is co-founder and CEO of Imagga Technologies (http://imagga.com), one of the companies pioneering the image-recognition-as-a-service model, offering highly scalable cloud API to businesses and developers. Georgi graduated with an M.S. in technology entrepreneurship from Sofia University in 2009 and is currently an assistant professor and Ph.D. student in the Software Engineering department, specializing in practical deep-learning for image recognition.
With Imagga Georgi has won multiple technology, innovation, and entrepreneurship awards, most recently the best company award in the "Technology For The Big Players" track at South Summit, Madrid, October 2015.
He is currently leading the strategy and the sales of the startup company as it continues to grow.