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SaaS Insider

SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.
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Now displaying: July, 2016
Jul 26, 2016

Ethan Rasiel, the CEO of Lightspeed PR, is our guest this week. He and Shira discuss PR for the entire show - so if you need to understand the process of PR and how it can work for your business I highly recommend this episode.

About Ethan
A true technology connoisseur, Ethan started his communications career as a journalist – by day as a news reporter for Gannett’s metro and business desk, and by night as host of an AM radio show.

In 1998 Ethan began a nearly 15 year stint at Edelman. He ultimately led a team of 60 as GM and EVP, and counseled a range of clients from startups to brands like GE, Canon, HP and Motorola. While there, he pioneered Edelman Labs, which revamped the firm’s approach to product review programs.

In 2011 Ethan became Director of Communications for Samsung Electronics America, responsible for external communications around all consumer products. While managing five agencies, he introduced several tools to improve collaboration and efficiency both internally and externally.

Ethan co-founded Lightspeed Public Relations in 2013, with the mission to harness the skills and learnings from all aspects of his career – while avoiding bureaucracy and unneeded overhead.

He graduated magna cum laude from the S.I. Newhouse School of Communications at Syracuse University and completed additional coursework in computer science at Carnegie Mellon University.

Ethan is host of “Marketing at Lightspeed”, a weekly show on the VoiceAmerica radio network.

He lives in Brooklyn, NY with his wife.

About Shira
Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person.

Jul 19, 2016

This week Mark Faggiano from TaxJar talks with Shira Abel about how he sourced, hired and onboarded his remote team as well as how inbound has worked so well for TaxJar.

Mark quit corporate life in 2000 and became an entrepreneur.

Since then he's started 6 companies. Some have succeeded, some not so much. He's the CEO of @TaxJar now and it's a blast. He has an amazing team that's using technology to solve a super complex problem for ecommerce businesses.

Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person.

Jul 12, 2016

This week Shira interviews and advises Sean and Chris Miller from Tubular.io. In a change from most episodes, Shira gave advise and did a bit of mentoring during this podcast - in addition to the helpful information given by the founding team of Tubular.io

Sean Miller is the Founder and CEO of Tubular.io and Simplifyd. Born is Zimbabwe, Sean travelled the world working in the Television Live Broadcast industry before moving to the UK and setting up a creative agency which lead to the development of his now Saas passion in Simplifyd and Tubular. Sean is a tech enthusiast and creative who's all about removing unnecessary complexity which is very much the drive behind his products.

Chris Miller worked in Business Development in South Africa with ELW Global, and delivered successful, procurement, logistical projects and contingency operations in countries such as Senegal, Togo, Mali, Cameroon, Niger and Burkina Faso. A passion for procurement and sales led to his role with Tubular.io where he now focusses in the integration of tubular with enterprises in the US and Europe.

Shira Abel is the founder of Hunter & Bard, an inbound marketing and branding agency, and serves as its CEO. Previously she founded Abel Communications, and provided tech companies business development and marketing services as a consultant. Shira taught Marketing for Startups at Tel Aviv­ – Jaffa Academic College and has mentored at 500 Startups, Google Campus, Microsoft Ventures Accelerator, and other top accelerators. In addition, she’s spoken worldwide at Fortune 500 companies, conferences and top-tier universities on marketing. She also volunteers a few weeks of her time a year to USAID, where she mentors and teaches startups in developing regions. Shira holds an MBA from Kellogg School of Management.

Jul 5, 2016

Szymon Klimczak, the CMO of LiveChat is interviewed by Shira Abel of Hunter & Bard. Szymon didn't come from SaaS, but that didn't stop him from having a quant point of view and growing LiveChat from 0 to 15,000 SaaS customers.

Szymon has spent last 16 years growing sports, web-hosting and customer service software projects. Since late 2005 he’s been with LiveChat, which he pivoted into SaaS product and took from 0 to over 15,000 customers with zero-budget marketing approach. When not focused on the analytics and growth of the customer base at LiveChat, he follows the NBA and plays with stats in Fantasy Basketball leagues. He’s also an investor and advisor in another SaaS company, Brand24.com.

Shira Abel is the CEO of Hunter & Bard - a SaaS marketing agency.

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