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SaaS Insider

SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.
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Now displaying: November, 2016
Nov 29, 2016

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Zhenya from Rallyware is our guest this week. We discuss Rallyware's sales funnel, LDRs SDRs and Sales, the handoffs and what surprised him while testing different things in email marketing.

About Zhenya Rozinskiy
With nearly 25 years of software development experience Zhenya had an opportunity to help grow and make successful many companies of different sizes and different maturity levels. With experience ranging from small startups to leadership roles to such industry giants as Ticketmaster and Experian Zhenya is able to bring together solid understand of scale while remaining nimble and making changes.

As a COO of Rallyware Zhenya is focused on building their sales and marketing processes and improving the sales funnel for a B2B SaaS organization.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

Nov 22, 2016

Jean-Marc is the sole marketer for nGuvu, a gamification platform to engage employees in call centers. That's a very specific market and depending on how easy call center talent is to hire and retain, the value add isn't necessarily immediately understood. Which means Jean-Marc had to educate a market as well as build leads. He's done this successfully for nGuvu through building content. That and more on today's show.

About Jean-Marc
Senior marketing leader with a track record of increasing sales of applications & technology products via creative marketing direction. An expert in software product marketing, product management, search engine marketing, online lead generation, market research, digital communications strategy and portfolio management.

About Shira
Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She also has two tween boys, a husband and a very large rescued Great Pyrenees dog and lives with all of them in Silicon Valley.

Nov 15, 2016

Akbar Jaffer was the VP Marketing at Social Annex for 2 years, bringing them from marketing debt to process and a scalable lead gen model. In today's show Akbar talks with Shira about what marketing automation software is best for what circumstance, the sales process, and how a rebranding transformed Social Annex. Akbar and Shira also happen to be old friends - so they reminisced a bit as well.

About Akbar
Akbar was recently Vice President of Social Annex, an enterprise software company developing social commerce and customer advocacy solution as a unified platform.
Akbar is an enterprise Software Marketing & Products Executive with proven track record of solid customer and revenue growth, market expansion, commercialization, product launch, and brand management. Akbar brings a unique perspective to marketing technology products with over 20 years experience designing, developing, marketing, and selling software products and services. Akbar has Commercialized 6 products and own's 6 patents. Akbar is passionate about marketing technology and innovation. He is the author of Point of Intersection, a blog about where technology and humanities meet. In Sept. 2016 Akbar spoke at the Internet Marketing Association’s annual conference, Impact16 on the topic of Trends in Content Marketing in 2017 and Beyond.

Akbar studied mathematics and computer science from University of Illinois Urbana-Champaign and an MBA from Kellogg school of management. He also holds advanced certifications in Internet Marketing and Social Media Strategies.

About Shira
Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She also has two tween boys, a husband and a very large rescued Great Pyrenees dog and lives with all of them in Silicon Valley.

Nov 8, 2016

This week Shira Abel interviews Nicolas de Kouchkovsky (NK3) from CaCube. Nicolas is a SaaS industry veteran who comes from the licensing on premise software world. Nicolas now works as a consultant helping small and mid-size companies in the SaaS Customer Experience space grow. Today they discussed some of NK3's methods, processes and tools he's created for helping companies focus and grow.

About Nicolas:
Nicolas De Kouchkovsky is the founder and principal at CaCube Consulting. He is an Advisor and Consultant to B2B software companies, helping them grow. Nicolas covers all aspects of marketing and market development, working on a project basis or as a VP of Marketing on demand. He spent over 25 years in the Cloud and Software industry as a product and marketing executive. Nicolas has a proven track record of creating differentiated positioning, building go-to-market strategies, and developing demand generation programs. He as extensive experience with Enterprise Software markets and is a recognized expert in customer facing technologies. Nicolas lives in San Francisco, CA.

About Shira
Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives with her husband, two sons and dog in Silicon Valley.

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