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SaaS Insider

SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.
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Now displaying: December, 2016
Dec 27, 2016

Bibblio does internal site recommendations - think Netflix recommendations for content learning sites that have a subscription model. This is something that a lot of companies need, but they are a startup. Today Shira and Mads, the CEO of Bibblio, talk about information, its distribution, how it figured out it's pricing model, and gaining awareness in a market.

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The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com

About Mads Holmen
Mads Holmen is the co-founder and CEO of Bibblio, an SaaS API which helps publishers and content platforms deliver smarter content discovery to their users, reducing churn and improving user satisfaction. Bibblio’s clients include National Geographic, JSTOR, Open Learn and a vibrant community of smaller platforms.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

Dec 20, 2016

Webinars. So many companies do them, few do them well. Mindtouch has found a winning formula in their Influencer program. Hsin-Ju Chuang discusses webinars and other influencer outreach on today's show.

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About Hsin-Ju Chuang
Spearheaded the creation of Mindtouch's influencer channel. Purpose is to promote brand awareness, build partnerships, and generate co-branded, co-promoted content with other companies in the space to drive sales. What she does is reach out to executives - Directors, VPs, C-Level, at companies in Mindtouch's space like Zuora, WalkMe, Zendesk, Influitive, ServiceRocket, Gainsight, etc - and get them to commit to a thought leadership interview with her CEO. She builds out the campaigns, coordinates the co-promotion efforts between MindTouch and the influencer’s marketing team, run the webinar show, and create more partnership & lead generation opportunities.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

Dec 13, 2016

How does a company even get started with a Developer Program? What's the benefit of having one? This week Shira interviews Luke Kilpatrick from Atlassian on how to start a developer program, what he's learned has worked and not worked at Atlassian.

About Luke
Luke Kilpatrick is Atlassian's Developer Programs Manager and has been involved in technology and web development since 1996. Prior to joining Atlassian, He held several developer relations and front end developer positions with Sencha, VMware, Tripp-lite, and Kohler.


If you enjoy SaaS Insider, please rate us.


About Shira
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

Dec 6, 2016

Julius and Shira talked about SDRs, Marketing Operations and got into the weeds of process and tools.

About Julius Narkus
Julius is a B2B growth and demand generation professional. Originally from Lithuania, Julius has started his startup career while studying for English law degree. As the first employee in two early-stage startups, Julius had helped to expand an Australian B2B testimonial software into the EU market before moving to Silicon Valley in 2014.

Here in San Francisco, Julius joined a AI-powered marketing personalization platform Boomtrain as an SDR, got promoted to lead the Growth team and helped drive company’s 25% quarter over quarter growth. After tackling the Growth team, Julius moved on to the Marketing team to build a marketing infrastructure, execute demand generation campaigns and report on performance, resulting in 30% quarter over quarter pipeline growth.


If you enjoy SaaS Insider, please rate us.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

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