Info

SaaS Insider

SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.
RSS Feed Subscribe in iTunes
SaaS Insider
2017
July
June
May
April
March
February
January


2016
December
November
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: January, 2017
Jan 31, 2017

This week Shira interviewed Pierre Lechelle, the owner of an agency that focuses on growth marketing for SaaS startups post seed, pre-A, that aim for SMBs. We talked about CRO, tactics, and Pierre's preferred marketing stack.

Pierre Lechelle
Pierre is the CEO of Startup Friendly, an agency that focuses on Growth Marketing for B2B SMB SaaS companies. They work with companies that do at least $600k of ARR and help them grow to $5M ARR.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation. Check out Hunter & Bard today at http://hunterandbard.com

Jan 24, 2017

This week Shira interviews Shaul from Jifiti on how Jifiti went from a business to consumer product to a business to business platform. How the pivot happened and how business processed had to change to accommodate sales.

About Shaul Weisband
Shaul is the Co-Founder of Jifiti.com – an Israeli startup with offices in Tel Aviv and Columbus, Ohio. Jifiti has raised over $7m in funding from leading investors and its technologies are used by partners such as IKEA, Staples, Amazon.com, Barnes and Noble, Evite.com and Dreamworks.

Prior to founding Jifiti Shaul spent five years in the Israeli Ministry of Homeland Security.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com

Please rate this podcast.

SaaS Insider is a podcast about how to grow, market and sell Software as a Service products. The show has featured a wide range of experts from Elizabeth Yin from 500 Startups, Neil Patel from Quick Sprout, to Tim Lynch from Applango.

Jan 17, 2017

Please rate this podcast.

SaaS Insider is a podcast about how to grow, market and sell Software as a Service products. The show has featured a wide range of experts from Elizabeth Yin from 500 Startups, Neil Patel from Quick Sprout, to Tim Lynch from Applango.

This week Shira interviews Ben Nunney, formerly of Twilio and now of Metalogix on going from a startup back to enterprise. How he focuses on the priorities for a new position and how growth worked back in the day at Twilio.

About Ben Nunney
https://www.linkedin.com/in/bennunney

Ben Nunney is an avidly diverse marketer who believes that the line between sales and marketing teams is virtually non-existent. After working with SaaS for over ten years and going from corporate to unicorn and back again, his viewpoint is as unique as it is varied.


About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com

Jan 10, 2017

Saastock is a non-vendor conference in Europe about SaaS. Today I talked with Alex Theuma, the founder of SaaStock on what he looks for in a company to be on stage, how he started the SaaScribe SaaStock and his podcast - and how having 3 separate brands is a bit of a handful to handle.

About Alex
Sold Software for 10+ years, now jumping in to SaaS flavoured Startup life and learning new skills every day.

Currently he can be found writing and doing editorial at SaaScribe, Hosting The SaaS Revolution Show Podcast, organising local SaaS Meetups and making Europe's premier B2B SaaS Conference, SaaStock.

About Shira
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.


If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com

Jan 3, 2017

SaaS Insider is a podcast about growth, marketing and sales in Software as a Service (SaaS) companies.

This week is a double feature, with the CEO and CMO of Gamewheel. We talk about gamification, automation and monetization. Plus selling a tool that automates creativity and the complications that this entails.

Evgeni
Evgeni is an artist, entrepreneur and technology expert. He was born in Russia and studied computer science and economy in Germany. Afterwards he created the first global web-based certification platform at TUV Group and worked at BCG/Platinion as a strategic consultant and digital architect for 5+ years. In parallel, Evgeni released 3 albums with his band Timid Tiger via Warner/Chappell and Sony/Columbia.


In October 2012 he took a break from the band and focused on his startup idea, after winning the first hy! Berlin startup competition (acquired by the biggest German publisher Axel Springer). He founded the augmented reality studio Toywheel with the mission playfully connect physical and virtual worlds. His co-founder Christian Bittler has successfully produced and sold over 100 games in his career - from AAA console to mobile games. Their startup raised about 1.5 million dollars VC capital to-date and launched B2B SaaS platform Gamewheel beginning of 2015 to enable enterprises to effectively communicate on mobile with power of gamification and mobile AR/VR technology. 1000+ marketers, also big names like Paramount, Oracle and Burger King, discovered Gamewheel online and use it regularly to level up engagement and performance of mobile marketing campaigns. Now, Gamewheel is closing the next round of financing and expanding to the US and China.

Taner
Taner Akcok creates data-driven marketing and product strategies, with focus on understanding the customer and keeping with the market trends. He designs advanced SaaS funnels and metrics to monitor customer journey and improve the processes of business/product to maximize customer lifetime value.

He started to his career at Microsoft as a Program Manager. After 4 years Microsoft experience, he moved to Silicon Valley and worked at various companies as a C-Level executive. Then he started his own startup “appanalytics.io” and it became 2nd Fastest Growing B2B Startup under the world radar according to Business Insider. After he exited his company he joined to Gamewheel team in Berlin. Now he is working at Gamewheel as a Chief Marketing Officer.


About Shira
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com

1