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SaaS Insider

SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.
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Now displaying: February, 2017
Feb 28, 2017

Starting an international startup from South Africa isn't the simplest thing. Geographically you're cut off, the funding environment is harder, and your time zone doesn't work great with the US. Yet Bradley Elliott has started four companies from South Africa. Today Shira Abel talks to Bradley about the companies he's started, how he grew them, and how he plans on expanding to the US.

About Bradley Elliott
Bradley Elliott is the Founder & CEO of Continuon, the personalized marketing & social intelligence platform. He has strong skills in Digital Strategy, Operations Management, Customer Relationship Management (CRM), Product Development and Management. Has founded 3 startups and a founding partner in 1 startup. Only 1 has failed.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com

Feb 21, 2017

Adam Berke knows high performance marketing. In this episode, Shira Abel and Adam discuss ads, if they work for enterprise sales (hint: yup) and how attribution should work, as opposed to how so many are doing it.

As AdRoll CMO, Adam oversees all aspects of marketing at AdRoll, including performance advertising, product marketing, and developing AdRoll’s brand. Adam is an advertising industry expert with a true passion for performance marketing. He is a published author and frequent speaker at SES, SMX, OMMA and SXSW, a guest author for ClickZ, AdExchanger, and MediaPost, and the author of The Retargeting Playbook (Wiley, 2014.)

Prior to AdRoll, Adam helped launch the CPL network at Aptimus, an ad network acquired by the Apollo Group. In his four years there, he took a leadership role in almost every department: Business Development, Ad Ops, and Product Management.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com

 

Feb 14, 2017

This weeks SaaS Insider Shira talks with Randy Rayess about how he's grown his company with his co-founder from 0 to 25 people located in NYC, India, Boulder, and Los Angeles. This is Randy's second company (the first is still going). They've found events, and using their own products, have been the two best ways to grow.

About Randy Rayess
Randy Rayess is the cofounder of Outgrow, a growth marketing platform where any marketer can build highly converting calculators & viral quizzes to increase customer engagement and boost demand generation. He is passionate about growth hacking, content marketing and personalized marketing. He also cofounded VenturePact and previously worked in private equity at SilverLake Partners, in machine learning and in payments.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com

SaaS Insider is a part of the C-Suite Radio network.

Feb 7, 2017

This week Shira talks with Brody Dorland from DivvyHQ, a martech startup located in the heartland. They talk about how DivvyHQ sorted its pricing, how all of its sales come from inbound leads, and how raising money from the mid-west is different.

About Brody Dorland
Brody Dorland is a digital marketing strategist, blogger, speaker and co-creator of DivvyHQ.com, an editorial calendar application that helps organizations think, act and deliver like publishers. With more than a decade in the trenches of corporate marketing, advertising agencies and business ownership, Brody has emerged as one of country’s top digital marketing strategists. Everyday, Brody works closely with content teams inside of such companies as Red Bull, Samsung, Mercedes Benz, Ben & Jerry’s, AARP, and The National Geographic Channel to help them improve their content planning, production and publishing processes.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

SaaS Insider is part of the C-Suite Radio Network.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com.

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