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SaaS Insider

SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.
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Now displaying: March, 2017
Mar 28, 2017

Shira Abel chats with Zach Barney, the Director of Sales Development at Teem on:
- Outbound versus inbound sales
- How to hire an SDR (and what to look for)
- Incentives you can use to motivate your team
- How they do Account Based Marketing (ABM)

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About Zach Barney
Zach has 8 years of SaaS experience and has worked in all aspects of the sales org. He is currently the Director of Sales Development at Teem in SLC where he has a team of 13 SDRs handling both inbound and outbound lead gen for the company. He is married to his wife, Erika and has 3 daughters and 1 son. When not selling, he enjoys triathlons and has actually managed a handful of pro ironman athletes.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio network. Check out Hunter & Bard today at http://hunterandbard.com

 

Mar 21, 2017

Shira Abel chats with Dan Hanrahan, the founder and CEO of Sigstr on:
- How Sigstr tested the market and got their first leads
- Things you can do to spread content when you have no money
- Sigtr's sales and marketing stack
- How to build referrals

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About Dan Hanrahan
Dan has spent over a decade starting, leading, and growing technology businesses. His experience spans across recruiting, ecommerce, and marketing technology, and he’s played key roles at companies like Brooksource, iGoDigital, and ExactTarget. His latest business, Sigstr, makes it simple for marketers to take control of branding and marketing in the employee email signature.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio network. Check out Hunter & Bard today at http://hunterandbard.com

Mar 14, 2017

Shira interviews Colin Kingsbury, the President & Co-Founder of ClearCompany on:
- How to build a strong company culture
- How to figure out when your culture isn't right
- Getting and retaining A-Players
- When to know your name and brand aren't working, and how to rebrand

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About Colin Kingsbury
Colin is the President and co-founder of ClearCompany. Prior to joining HRMDirect, Colin served as CTO for empolis North America, a division of Bertelsmann AG, where he helped direct the development of the empolis Knowledge Management Suite, one of the world’s first commercially-deployed applications based on Semantic Web technologies.

Colin is an expert in knowledge automation, and designed custom knowledge solutions for some of the largest companies in the world including Northrop Grumman, Boeing, General Electric, and the US intelligence community.

Colin is a graduate of Tufts University with a B.A. in Economics, and holds a certificate in Mandarin from the College of Foreign Languages, Beijing. He is also an Alaska-trained seaplane pilot, and writes for several Boston-area publications.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio network. Check out Hunter & Bard today at http://hunterandbard.com

Mar 7, 2017

Company naming is an art, and Steve Benson takes that, and everything else he does, very seriously - but with a great dose of humor. As the CEO of Badger Maps, he's grown his company through a great intern program (that alone makes this episode a Must Listen To). Shira Abel talks to Steve about cleaning data, interns, naming and how to start selling.

Please rate this episode.

About Steve Benson
Steven Benson is the CEO of Badger Maps, the #1 app in the Apple App Store for sales. A native of Chicago, after receiving his MBA from Stanford, Steve worked in Sales at IBM, HP, and Google. Steve was Google Enterprise's Top Sales Executive in 2009.

In 2012 Steve founded Badger Maps, which helps Field Sales People be more successful. Badger shows salespeople their customers and leads on a map and connects to their calendar to build a daily route. Steve and his wife live in San Francisco where they spend their free time mountain biking, camping, and snowboarding. Full Bio here: http://www.linkedin.com/in/stevenbenson

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com

 

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