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SaaS Insider

SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.
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Now displaying: April, 2017
Apr 25, 2017

How do you decide which way to go with your product? What problem are you solving? How do you rank your priorities? Shira talks with Danielle Morrill, the CEO and founder of Mattermark on brand, product, and how veering off from what Sales is telling you is always the wrong way to go. They also talk a bit about account based marketing.

Danielle Morrill
Danielle is CEO and Cofounder of Mattermark, and formerly led Marketing at Twilio. She is a graduate of Y Combinator, named to Forbes 30 Under 30 and is an angel investor in several companies including Boom Supersonic, Estimate and LeTote. She loves to cook, paint, and explore the world from her home base in San Francisco, California.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

Apr 18, 2017

Maybe you are an executive who is looking to start your own company. Or maybe you're a bootstrapped startup and you're looking for a different kind of exit. Eric Giesecke has run a number of Search Funds - funds that look for a single company to focus on and grow. In this episode Shira talks to Eric about Search Funds, and how he found and grew Planet DDS.

About Eric Giesecke
Eric is the CEO of Planet DDS, responsible for operations, technology, finance, customer success.. Prior to joining the company, he co-founded District Line Partners, a private investment fund created to acquire and operate a single attractive business in a growing industry. He also ran Onesource Water, a bottleless water cooler firm where he nearly doubled the size of the company in less than three years. Eric has an MBA from Harvard Business School and a B.S. in mechanical engineering from the University of Virginia.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

Apr 11, 2017

Partner and Affiliate programs can be a brilliant way to grow your business without a huge marketing and sales spend - when it's done properly. In today's show Shira talks to Jeff Epstein from Ambassador on Affiliate and Partner programs, Jeff's philosophy on hiring, and how to interview for culture.

About Jeff Epstein
Jeff Epstein is the founder of Ambassador -- a 40 person, venture-backed startup headquartered in metro Detroit. Ambassador provides relationship marketing software to some of the world’s most recognizable brands.

Jeff is also an investor, mentor and advisor to several startups, including the Techstars Detroit program.

A lifelong entrepreneur, Jeff’s first internet startup was in 2000 and provided online food ordering for college students. Jeff ran this startup while earning his BA from Michigan State University.

While earning his J.D from Chicago-Kent School of Law, Jeff started an affiliate marketing company which he later sold before graduating to allow himself to pay off his law school loans.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio network. Check out Hunter & Bard today at http://hunterandbard.com

Apr 4, 2017

Building an audience isn't simple, especially when most of your sales are done via the website and clicks are critical. Mychell Mollot is a data-driven CMO who focuses on what brings the most bang for her budget. In this episode we talk about KPIs, audience building, and going from an enterprise to a startup.

About Mychelle Mollot
Mychelle loves technology and marketing, and marketing and technology… the order depends on the day. Currently she is the CMO of Klipfolio, a Cloud real-time business dashboard company, where she is responsible for Marketing and Product Management.

Before Klipfolio, Mychelle was CMO for the Websphere and Business Analytics divisions of IBM where she launched the Smarter Analytics component of IBM’s Smarter Planet. Mychelle started her career as Geophysicist doing gold exploration in the Yukon.

Mychelle has a degree in Engineering Geophysics from Queen’s University.

Outside of work, Mychelle loves doing anything outside with her family, particularly kayaking, hiking and cycling.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

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