How do you increase conversion? How do you create an experimentation program? What are the most important aspects of building a site? Shira Abel discusses web design, copy, and research with a champion of conversion optimization and testing Peep Laja.
About Peep Laja
• Peep Laja is the Founder and Principal of CXL. He is from Estonia, but lives in Austin, TX (still spends summers in Europe to escape the Texas heat).
• He’s an entrepreneur and a conversion optimization champion. He’s passionate about driving change and growth through digital optimization.
• He was voted as #1 most influential conversion rate optimization expert in the world. He is devoted to growing the size and quality of the whole conversion optimization community. You can always rely on him for help, and to call bull****.
Key Takeaways:
• It’s not about what’s happening on a competitor’s website and its data, it’s about your site and what your users think about it.
• When designing a website start with the user in mind, where they are coming from, what they are worried about.
• Copy plays a crucial role in conversion optimization
• The goal of any experiment is to change user behavior. You need to solve big problems when you're testing.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Is your company enterprise-ready? How do you define customer success when creating a product that doesn’t exist on the market? Why is it important to have mentorship programs? Today Shira Abel sits down with Eileen Carey to talk about becoming a global company, diversity and inclusion as a macroeconomic strategy, and the importance of choosing the right partners.
About Eileen Carey
• Eileen Carey is the Founder & CEO of Glassbreakers, a diversity and inclusion enterprise software company. Eileen has spent the majority of her career in corporate communications and public relations.
• She was previously at Citigroup and MarkMonitor, a part of Thomson Reuters. She holds an MBA in International Marketing from Fordham and a BA in English from The University of Maryland.
• Eileen grew up in Dobbs Ferry, NY and is currently based in San Francisco. She is passionate about social impact entrepreneurship, philanthropy and the future of inclusion technology.
Key Takeaways:
• Glassbreakers’ greatest success has been in creating partnerships with customers. Choosing quality and trustworthiness, rather than quantity makes all the difference.
• The one thing that you must have to build an enterprise level product is security.
• Don't think that you know what your customer needs until you get a quantifiable amount of data to back up your hypothesis.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
How to decide what type of content to produce for your SaaS business? Should you do it at all? What is a great way to find out more about your customer and how they feel about your company? How long before you see the results from your blog? Shira Abel chats with Emily Triplett Lentz about customer success, quality content, and how Help Scout built their blog to grow their business.
About Emily Triplett Lentz
• Emily Triplett Lentz is the Blog Editor and a content strategist at Help Scout, which makes customer support and email management software more human for more than 7,500 companies in over 140 countries.
• Since Help Scout is a remote company (as is Basecamp, where she worked previously) Emily recently relocated to northern California by way of Austin, Texas, Costa Rica, and Anchorage, Alaska.
• Outside of work she enjoys playing bluegrass music with her husband as well as traveling, often with their two boxer dogs in tow.
Key Takeaways:
• Customers don’t really care about your product. They want to succeed at the context of which your product exists.
• It takes a long time for content produced for customers to show results, but being a good resource pays off in a long run.
• Your brand must evolve with your customers to meet their needs.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
How to warm up the chill of cold conversations with your prospects? What phone habits increase your chances of booking the first meeting? Where do metrics come into play? Today Shira Abel and Marylou Tyler discuss the book Predictable Prospecting, cold calling, the biggest mistakes at the top of the funnel, and how to use marketing in sales to your advantage.
About Marylou Tyler
• Marylou Tyler is a sales process improvement expert, author, speaker, and as CEO of Strategic Pipeline, she has helped companies like Apple, Bose and UPS consistently grow revenue by increasing their sales pipelines.
• Marylou's passion is helping B2B sales professionals advance sales conversations from cold to qualified opportunities.
• Marylou also co-authored the #1 Bestseller Predictable Revenue (sold over 60,000 copies), and has included her latest prospecting and sales strategies learned from spending the last five years in the field with clients in her newest book, Predictable Prospecting.
Key Takeaways:
• Never be afraid of testing in sales and marketing, set your ego aside.
• You have to work towards habit if you're in a business development role.
• Cold calling is not dead. It's the combination of the way you use it and how you apply it that is going to bring you the success you're looking for.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com