Info

SaaS Insider

SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.
RSS Feed Subscribe in Apple Podcasts
SaaS Insider
2018
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: Page 1
Aug 16, 2016

This week Meira Primes, the CMO of Cloudyn, chats with Shira Abel, the CEO of Hunter & Bard, about being the first CMO inside a company - and the cost of Marketing Debt.

About Meira
The secret of start-up marketing? You need to be equally skilled in coming up with new ideas and concepts, developing the strategy, creating the plan, communicating the message, and rolling up your sleeves to execute, execute, execute.

If you are serious about marketing, launching a start-up or you have cool ideas to knock around-reach out. Always happy to talk innovation, ideas, entrepreneurship, public relations & awareness, and anything marketing!

Meira enjoys building and influencing markets, products, companies. Developing and implementing targeted and hard-hitting marketing and revenue generation programs for emerging businesses and tomorrow's market leaders. Interested in helping companies get their concepts and products launched, financed, sold and geared for accelerated growth.

About Shira
Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person.

0 Comments
Adding comments is not available at this time.