Jean-Marc is the sole marketer for nGuvu, a gamification platform to engage employees in call centers. That's a very specific market and depending on how easy call center talent is to hire and retain, the value add isn't necessarily immediately understood. Which means Jean-Marc had to educate a market as well as build leads. He's done this successfully for nGuvu through building content. That and more on today's show.
About Jean-Marc
Senior marketing leader with a track record of increasing sales of applications & technology products via creative marketing direction. An expert in software product marketing, product management, search engine marketing, online lead generation, market research, digital communications strategy and portfolio management.
About Shira
Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She also has two tween boys, a husband and a very large rescued Great Pyrenees dog and lives with all of them in Silicon Valley.