You've closed the deal and have the customer. Great! Now what? If you're a SaaS company closing the deal is just the beginning. In this episode of SaaS Insider Shira chats with Anne Janzer, a tech industry marketing writer about post-sale marketing and content marketing.
Anne Janzer is author of the book Subscription Marketing: Strategies for Nurturing Customer in a World of Churn, and the upcoming book The Writer’s Process: Getting Your Brain in Gear. As a writer and content marketing consultant, she has worked with more than a hundred technology companies. Her clients include serial entrepreneurs, industry thought leaders, and technology pioneers.