How does learning affect the kind of leader you are? What is the most important skill you need to have to efficiently learn? What is Account-Based Marketing? The host Shira Abel and Venkat Nagaswamy share their thoughts on learning, ABM, and converting leads into customers.
About Venkat Nagaswamy
• As co-founder and CEO of MarianaIQ, Venkat Nagaswamy brings a long and diverse background in high technology to bear on applying artificial intelligence and Deep Learning to help marketers make account-based marketing (ABM) an at-scale reality.
• "Big Kat," as he was nicknamed by friends and colleagues, has led teams in creating analytics, technology and business development solutions at McKinsey, Juniper Networks and GE Plastics, among others. He's worked in enterprise and digital consumer hardware, SaaS, corporate and business unit strategy, market entry strategy, product development, marketing planning and more, allowing him to understand martech challenges from both the CTO and CMO's point of view.
• A proud graduate of the University of Michigan and the Georgia Institute of Technology, he holds an MBA and a Master's in Aerospace Engineering.
Key Takeaways:
• Lifelong learning is extremely powerful and necessary for your success.
• Account-Based Marketing for B2B is an amazing way to get new customers when you have the right tools to do it.
• Just because you're a startup, doesn't mean you shouldn't be involved in the community.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Tags and Keywords: leadership, SaaS, Account-Based Marketing
Facebook Status: @shiraable and @venkatnagaswamy talk about lifelong learning and Account-Based Marketing for B2B as an amazing way to get new customers when you have the right tools to do it. Listen to #SaaSInsider podcast.
Twitter Status: @shiraable and @venkatnagaswamy talk about lifelong learning and Account-Based Marketing for B2B. Listen to #SaaSInsider podcast.
Why do marketing departments fail? What should your plan consist of? Where to start when evaluating a campaign? Shira Able and G Leavitt get into a discussion about effective marketing, building a successful company, the truth about direct mail and more.
About G Leavitt
• Gaydon Leavitt (or “G” as he is called), a marketing scientist, has helped over 1,000 businesses with their marketing strategy and execution in nearly 200 industries. G is devoted to helping organizations build marketing departments that produce profitable growth.
• The models and software that G has developed are unprecedented for small business. They produce growth and profit by creating alignment between an organization’s strategy, plan, management, advertising, and measurements for success. Gaydon combines a technologically-focused marketing approach with marketing strategies that have worked for hundreds of years.
Key Takeaways:
• Most people don’t know what a marketing plan consists of or what it even is, but it’s necessary if you want to grow your business.
• The number one mistake people make is not segmenting the audience when they first start.
• Over 90% of the time marketing campaigns fail because of the strategy or the planning issue.
• Marketing teams must analyze results and figure out what works, but they need tools and dashboards in order to do that.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Tags and Keywords: saas, marketing, business
Facebook Status: @shiraable and G Leavitt get into a discussion about effective marketing, building a successful company, the truth about direct mail and more on #SaaSInsider. @c-suiteradio
Twitter Status: @shiraable and G Leavitt talk about building a successful marketing team and common misconceptions about strategizing and planning. Listen to #SaaSInsider on @c-suiteradio.
Is it possible to get customers before you have a product? How do you bring large corporations together and at the same time create new products in a startup like environment? Shira Abel discusses innovation and working with enterprises with Oren Goldschmidt, the President of Pivotus Ventures.
About Oren Goldschmidt
• Oren is a visionary technologist and innovation expert with twenty years' experience building technology companies and developing models for corporate innovation.
• He is President of Pivotus Ventures, a corporate innovation organization in the Bay Area. Pivotus brings financial institutions from different geographies together to create technologies that transform traditional banking business models by re-imagining how we interact with money and transact commerce.
• Before setting up Pivotus, Oren was a General Partner and Chief Strategy and Technology Officer at Frost Data Capital, a venture fund and incubator based in California enabling large-scale corporate innovation and transformation. He has also been a Chief Technology Officer at a number of technology start-ups including Vielife (later acquired by Cigna) and VisualDNA; he was founder and managing partner at Blueorange, a London-based incubator developing innovative strategies and delivering disruptive products for a series of new ventures in the UK.
Key Takeaways:
• If you get it right and align incentives and create the value for everyone, you can build a powerful engine to drive innovation.
• There is an amazing amount of openness from the corporates if you can talk to them about innovation and how you're going to help them move forward.
• Bringing senior executives from an industry you’re trying to build a new product for is a good way to ensure you succeed.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Tags and Keywords: saas, enterprise, innovation
Facebook Status: Oren Goldschmidt, the President of Pivotus Ventures, joins @shiraabel on SaaS Insider to talk about innovation, building a new product for enterprises, and his successes and failures in building a startup.
Twitter Status: @shiraabel talks to Oren Goldschmidt about innovation, building a new product for enterprises, and his successes and failures in building a startup. #SaaSInsider @c-suiteradio
How do you increase conversion? How do you create an experimentation program? What are the most important aspects of building a site? Shira Abel discusses web design, copy, and research with a champion of conversion optimization and testing Peep Laja.
About Peep Laja
• Peep Laja is the Founder and Principal of CXL. He is from Estonia, but lives in Austin, TX (still spends summers in Europe to escape the Texas heat).
• He’s an entrepreneur and a conversion optimization champion. He’s passionate about driving change and growth through digital optimization.
• He was voted as #1 most influential conversion rate optimization expert in the world. He is devoted to growing the size and quality of the whole conversion optimization community. You can always rely on him for help, and to call bull****.
Key Takeaways:
• It’s not about what’s happening on a competitor’s website and its data, it’s about your site and what your users think about it.
• When designing a website start with the user in mind, where they are coming from, what they are worried about.
• Copy plays a crucial role in conversion optimization
• The goal of any experiment is to change user behavior. You need to solve big problems when you're testing.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Is your company enterprise-ready? How do you define customer success when creating a product that doesn’t exist on the market? Why is it important to have mentorship programs? Today Shira Abel sits down with Eileen Carey to talk about becoming a global company, diversity and inclusion as a macroeconomic strategy, and the importance of choosing the right partners.
About Eileen Carey
• Eileen Carey is the Founder & CEO of Glassbreakers, a diversity and inclusion enterprise software company. Eileen has spent the majority of her career in corporate communications and public relations.
• She was previously at Citigroup and MarkMonitor, a part of Thomson Reuters. She holds an MBA in International Marketing from Fordham and a BA in English from The University of Maryland.
• Eileen grew up in Dobbs Ferry, NY and is currently based in San Francisco. She is passionate about social impact entrepreneurship, philanthropy and the future of inclusion technology.
Key Takeaways:
• Glassbreakers’ greatest success has been in creating partnerships with customers. Choosing quality and trustworthiness, rather than quantity makes all the difference.
• The one thing that you must have to build an enterprise level product is security.
• Don't think that you know what your customer needs until you get a quantifiable amount of data to back up your hypothesis.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
How to decide what type of content to produce for your SaaS business? Should you do it at all? What is a great way to find out more about your customer and how they feel about your company? How long before you see the results from your blog? Shira Abel chats with Emily Triplett Lentz about customer success, quality content, and how Help Scout built their blog to grow their business.
About Emily Triplett Lentz
• Emily Triplett Lentz is the Blog Editor and a content strategist at Help Scout, which makes customer support and email management software more human for more than 7,500 companies in over 140 countries.
• Since Help Scout is a remote company (as is Basecamp, where she worked previously) Emily recently relocated to northern California by way of Austin, Texas, Costa Rica, and Anchorage, Alaska.
• Outside of work she enjoys playing bluegrass music with her husband as well as traveling, often with their two boxer dogs in tow.
Key Takeaways:
• Customers don’t really care about your product. They want to succeed at the context of which your product exists.
• It takes a long time for content produced for customers to show results, but being a good resource pays off in a long run.
• Your brand must evolve with your customers to meet their needs.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
How to warm up the chill of cold conversations with your prospects? What phone habits increase your chances of booking the first meeting? Where do metrics come into play? Today Shira Abel and Marylou Tyler discuss the book Predictable Prospecting, cold calling, the biggest mistakes at the top of the funnel, and how to use marketing in sales to your advantage.
About Marylou Tyler
• Marylou Tyler is a sales process improvement expert, author, speaker, and as CEO of Strategic Pipeline, she has helped companies like Apple, Bose and UPS consistently grow revenue by increasing their sales pipelines.
• Marylou's passion is helping B2B sales professionals advance sales conversations from cold to qualified opportunities.
• Marylou also co-authored the #1 Bestseller Predictable Revenue (sold over 60,000 copies), and has included her latest prospecting and sales strategies learned from spending the last five years in the field with clients in her newest book, Predictable Prospecting.
Key Takeaways:
• Never be afraid of testing in sales and marketing, set your ego aside.
• You have to work towards habit if you're in a business development role.
• Cold calling is not dead. It's the combination of the way you use it and how you apply it that is going to bring you the success you're looking for.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
What are the biggest mistakes that SaaS companies make? What is Account Based Marketing and is it right for your SaaS business? Should Martech and Customer Service Tech expect a massive shake out? Today Shira chats with Jay Baer, the President of Convince & Convert, about investing in SaaS, the future of Martech, and what SaaS companies need to concentrate on to be successful.
About Jay Baer
· Digital marketing and online customer service are broken, and Jay Baer brings the repair kit. Jay has created five multi-million dollar companies, and was recently inducted into the Word of Mouth Marketing Hall of Fame.
· He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to gain an unfair competitive advantage.
· A New York Times best-selling author of five books, Jay is also the host of the acclaimed Social Pros podcast. He’s also an avid tequila collector, and a certified barbecue judge.
Key Takeaways:
-Your first big win and a quick return on investment is an exception to the rule and doesn’t mean it’s going to be easy from now on.
-The goal is not to be good at marketing or social media, it’s to be good at business.
-Don’t just create something because it’s a good idea, make sure it aligns with your business goals and other projects you’re working on.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Pekka Koskinen has started several companies. Some of those companies have been set up, and then he's set management in place and he stays on the board. Another has been sold. With Leadfeeder, he plans on going to the next level. On today's show Shira Abel talks with Pekka on analytics, how to know if you're measuring the right things, and why you should focus on your strengths (Pekka stays with the companies he starts till they get to a certain size - instead of growing it huge himself.)
About Pekka Koskinen
Pekka is a serial software entrepreneur. Since 2002 He’s founded four companies and made one exit. Pekka founded Snoobi, a web analytics company, in 2004 and sold it to Fonecta in 2012. He’s also the founder of Solinor, Fraktio and Leadfeeder. Currently he’s the CEO of Leadfeeder - which takes all of his time. He’s placed management in his other companies who run those companies.
Please rate this podcast.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Using humor in marketing is an art, and doing it well means more loyalty, word of mouth, and a higher bottom line. Ryan is a very funny guy who knows how to sell, and he's used that combo to build marketing at LeadIQ.
About Ryan O'Hara
Ryan O’Hara is VP of Growth and Marketing at LeadIQ. Ryan’s has been an early employee at several startups helping them with marketing and prospecting tactics. Most notably, did marketing and prospecting at Dyn, who was recently acquired Oracle
Ryan specializes in branding, business development, prospecting, and coaching people on how to make good digital first impressions. He mentors for The Iron Yard, The AlphaLoft.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Without growth your company will die. Growth for an Account Based Marketing methodology is a different kettle of fish than your normal spray and pray technics though. Today's show Shira talks with Brandon about ABM, and how to be effective.
About Brandon Redlinger
Brandon Redlinger is the Director of Growth at Engagio, the Account Based Marketing and Sales platform that enables teams to measure account engagement and orchestrate human connections at scale. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses. He’s lead growth and demand gen teams from NYC to Denver to the Silicon Valley.
Brandon is also a certified health coach and personal trainer.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Sales. Max Altschuler doesn't just run Saleshacker, a company that teaches people how to sell. He has conferences, a book, and a sales community. If you have sales questions, or want to learn more about how to sell - this is the episode for you.
About Max Altschuler
Max Altschuler is founder and CEO of Sales Hacker, the leading community for modern sales professionals. He’s the author of Hacking Sales: The Playbook for Building a High Velocity Sales Machine.
A widely recognized thought leader on sales and technology, Max has been been published by the Harvard Business Review, cited by Forbes, and named a top sales expert by both Salesforce and Inc. He keynotes conferences around the world and is an investor and advisor for startups.
Previously, Max held top positions at Udemy and AttorneyFee.
An avid traveler, he has visited 79 countries. He lives in New York City, but also spends time in San Francisco. He loves to play hockey, visit his nephews, and hang out with his dog Brie.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
How do you decide which way to go with your product? What problem are you solving? How do you rank your priorities? Shira talks with Danielle Morrill, the CEO and founder of Mattermark on brand, product, and how veering off from what Sales is telling you is always the wrong way to go. They also talk a bit about account based marketing.
Danielle Morrill
Danielle is CEO and Cofounder of Mattermark, and formerly led Marketing at Twilio. She is a graduate of Y Combinator, named to Forbes 30 Under 30 and is an angel investor in several companies including Boom Supersonic, Estimate and LeTote. She loves to cook, paint, and explore the world from her home base in San Francisco, California.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Maybe you are an executive who is looking to start your own company. Or maybe you're a bootstrapped startup and you're looking for a different kind of exit. Eric Giesecke has run a number of Search Funds - funds that look for a single company to focus on and grow. In this episode Shira talks to Eric about Search Funds, and how he found and grew Planet DDS.
About Eric Giesecke
Eric is the CEO of Planet DDS, responsible for operations, technology, finance, customer success.. Prior to joining the company, he co-founded District Line Partners, a private investment fund created to acquire and operate a single attractive business in a growing industry. He also ran Onesource Water, a bottleless water cooler firm where he nearly doubled the size of the company in less than three years. Eric has an MBA from Harvard Business School and a B.S. in mechanical engineering from the University of Virginia.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Partner and Affiliate programs can be a brilliant way to grow your business without a huge marketing and sales spend - when it's done properly. In today's show Shira talks to Jeff Epstein from Ambassador on Affiliate and Partner programs, Jeff's philosophy on hiring, and how to interview for culture.
About Jeff Epstein
Jeff Epstein is the founder of Ambassador -- a 40 person, venture-backed startup headquartered in metro Detroit. Ambassador provides relationship marketing software to some of the world’s most recognizable brands.
Jeff is also an investor, mentor and advisor to several startups, including the Techstars Detroit program.
A lifelong entrepreneur, Jeff’s first internet startup was in 2000 and provided online food ordering for college students. Jeff ran this startup while earning his BA from Michigan State University.
While earning his J.D from Chicago-Kent School of Law, Jeff started an affiliate marketing company which he later sold before graduating to allow himself to pay off his law school loans.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio network. Check out Hunter & Bard today at http://hunterandbard.com
Building an audience isn't simple, especially when most of your sales are done via the website and clicks are critical. Mychell Mollot is a data-driven CMO who focuses on what brings the most bang for her budget. In this episode we talk about KPIs, audience building, and going from an enterprise to a startup.
About Mychelle Mollot
Mychelle loves technology and marketing, and marketing and technology… the order depends on the day. Currently she is the CMO of Klipfolio, a Cloud real-time business dashboard company, where she is responsible for Marketing and Product Management.
Before Klipfolio, Mychelle was CMO for the Websphere and Business Analytics divisions of IBM where she launched the Smarter Analytics component of IBM’s Smarter Planet. Mychelle started her career as Geophysicist doing gold exploration in the Yukon.
Mychelle has a degree in Engineering Geophysics from Queen’s University.
Outside of work, Mychelle loves doing anything outside with her family, particularly kayaking, hiking and cycling.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com
Shira Abel chats with Zach Barney, the Director of Sales Development at Teem on:
- Outbound versus inbound sales
- How to hire an SDR (and what to look for)
- Incentives you can use to motivate your team
- How they do Account Based Marketing (ABM)
Please share this podcast.
About Zach Barney
Zach has 8 years of SaaS experience and has worked in all aspects of the sales org. He is currently the Director of Sales Development at Teem in SLC where he has a team of 13 SDRs handling both inbound and outbound lead gen for the company. He is married to his wife, Erika and has 3 daughters and 1 son. When not selling, he enjoys triathlons and has actually managed a handful of pro ironman athletes.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio network. Check out Hunter & Bard today at http://hunterandbard.com
Shira Abel chats with Dan Hanrahan, the founder and CEO of Sigstr on:
- How Sigstr tested the market and got their first leads
- Things you can do to spread content when you have no money
- Sigtr's sales and marketing stack
- How to build referrals
Please share this podcast.
About Dan Hanrahan
Dan has spent over a decade starting, leading, and growing technology businesses. His experience spans across recruiting, ecommerce, and marketing technology, and he’s played key roles at companies like Brooksource, iGoDigital, and ExactTarget. His latest business, Sigstr, makes it simple for marketers to take control of branding and marketing in the employee email signature.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio network. Check out Hunter & Bard today at http://hunterandbard.com
Shira interviews Colin Kingsbury, the President & Co-Founder of ClearCompany on:
- How to build a strong company culture
- How to figure out when your culture isn't right
- Getting and retaining A-Players
- When to know your name and brand aren't working, and how to rebrand
Please share and rate this show.
About Colin Kingsbury
Colin is the President and co-founder of ClearCompany. Prior to joining HRMDirect, Colin served as CTO for empolis North America, a division of Bertelsmann AG, where he helped direct the development of the empolis Knowledge Management Suite, one of the world’s first commercially-deployed applications based on Semantic Web technologies.
Colin is an expert in knowledge automation, and designed custom knowledge solutions for some of the largest companies in the world including Northrop Grumman, Boeing, General Electric, and the US intelligence community.
Colin is a graduate of Tufts University with a B.A. in Economics, and holds a certificate in Mandarin from the College of Foreign Languages, Beijing. He is also an Alaska-trained seaplane pilot, and writes for several Boston-area publications.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio network. Check out Hunter & Bard today at http://hunterandbard.com
Company naming is an art, and Steve Benson takes that, and everything else he does, very seriously - but with a great dose of humor. As the CEO of Badger Maps, he's grown his company through a great intern program (that alone makes this episode a Must Listen To). Shira Abel talks to Steve about cleaning data, interns, naming and how to start selling.
Please rate this episode.
About Steve Benson
Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive in 2009.
In 2012 Steve founded Badger Maps to help field salespeople be more successful with multi-stop route planning. He also hosts the Outside Sales Talk podcast where he interviews industry experts on their top sales tips.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com
Starting an international startup from South Africa isn't the simplest thing. Geographically you're cut off, the funding environment is harder, and your time zone doesn't work great with the US. Yet Bradley Elliott has started four companies from South Africa. Today Shira Abel talks to Bradley about the companies he's started, how he grew them, and how he plans on expanding to the US.
About Bradley Elliott
Bradley Elliott is the Founder & CEO of Continuon, the personalized marketing & social intelligence platform. He has strong skills in Digital Strategy, Operations Management, Customer Relationship Management (CRM), Product Development and Management. Has founded 3 startups and a founding partner in 1 startup. Only 1 has failed.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com
Adam Berke knows high performance marketing. In this episode, Shira Abel and Adam discuss ads, if they work for enterprise sales (hint: yup) and how attribution should work, as opposed to how so many are doing it.
As AdRoll CMO, Adam oversees all aspects of marketing at AdRoll, including performance advertising, product marketing, and developing AdRoll’s brand. Adam is an advertising industry expert with a true passion for performance marketing. He is a published author and frequent speaker at SES, SMX, OMMA and SXSW, a guest author for ClickZ, AdExchanger, and MediaPost, and the author of The Retargeting Playbook (Wiley, 2014.)
Prior to AdRoll, Adam helped launch the CPL network at Aptimus, an ad network acquired by the Apollo Group. In his four years there, he took a leadership role in almost every department: Business Development, Ad Ops, and Product Management.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com
This weeks SaaS Insider Shira talks with Randy Rayess about how he's grown his company with his co-founder from 0 to 25 people located in NYC, India, Boulder, and Los Angeles. This is Randy's second company (the first is still going). They've found events, and using their own products, have been the two best ways to grow.
About Randy Rayess
Randy Rayess is the cofounder of Outgrow, a growth marketing platform where any marketer can build highly converting calculators & viral quizzes to increase customer engagement and boost demand generation. He is passionate about growth hacking, content marketing and personalized marketing. He also cofounded VenturePact and previously worked in private equity at SilverLake Partners, in machine learning and in payments.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com
SaaS Insider is a part of the C-Suite Radio network.
This week Shira talks with Brody Dorland from DivvyHQ, a martech startup located in the heartland. They talk about how DivvyHQ sorted its pricing, how all of its sales come from inbound leads, and how raising money from the mid-west is different.
About Brody Dorland
Brody Dorland is a digital marketing strategist, blogger, speaker and co-creator of DivvyHQ.com, an editorial calendar application that helps organizations think, act and deliver like publishers. With more than a decade in the trenches of corporate marketing, advertising agencies and business ownership, Brody has emerged as one of country’s top digital marketing strategists. Everyday, Brody works closely with content teams inside of such companies as Red Bull, Samsung, Mercedes Benz, Ben & Jerry’s, AARP, and The National Geographic Channel to help them improve their content planning, production and publishing processes.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
SaaS Insider is part of the C-Suite Radio Network.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com.
This week Shira interviewed Pierre Lechelle, the owner of an agency that focuses on growth marketing for SaaS startups post seed, pre-A, that aim for SMBs. We talked about CRO, tactics, and Pierre's preferred marketing stack.
Pierre Lechelle
Pierre is the CEO of Startup Friendly, an agency that focuses on Growth Marketing for B2B SMB SaaS companies. They work with companies that do at least $600k of ARR and help them grow to $5M ARR.
About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.
If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.
The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation. Check out Hunter & Bard today at http://hunterandbard.com