SaaS Insider

SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.
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SaaS Insider



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May 24, 2016

Today Shira interviews Mike Sadowski from Brand 24, a SaaS company born and raised in Poland - with no US entity.

Michal is the Founder & CEO at Brand24, a social listening tool used by over 1000 customers across 40 countries. He's a mentor at Startup Weekend & Founder Institute and the author of "Social Media Revolution", a bestselling book. Awarded with a "Best Co-Founder" prize in The Next Web Startup Awards 2013. Web Summit Conference 2013 People's Stage winner. In his spare time he is a guitar player in a rock band called Band24.

We talk about how humor can go viral when you least expect it, and how the PR channels you were expecting a lot from don't always pan out.

You can find out more about Michal at:

Find out more about Hunter & Bard (the show sponsor) at:

And Shira Abel at:

Thank you for listening! If you'd like to be interviewed on the show - just ping Shira in one of the many profiles she has online.

May 17, 2016

Shira Abel chats with Erik Anderson from Gravy about SaaS startups, metrics, and what seed and starting startups need to know about marketing and growth.

Erik Anderson is the co-founder and Managing Partner at Gravy ( He’s an active advisor to a number of companies and has been on the management team that has invested into over 30 early-stage startups.

His jump into tech began with Techstars and their first program in London. He currently splits his time between California and Europe.

You can find out more about Shira's marketing and branding agency, Hunter & Bard, at

May 10, 2016

Today's show Shira Abel from Hunter & Bard ( interviews Ron Sela from Start-a-Fire (

Ron Sela is a Full Stack Marketer at Start A Fire. He’s a profit-driven marketer having held roles previously at dapulse, Klear and Pagewiz. Ron is also a blogger at, where he discusses influencer marketing and B2B content marketing topics. Ron’s rich background includes an MBA, a Law degree (LL.B.) and a degree in Economics. Before becoming a full-stack marketer he served as Head of Treasury in leading technology companies. This earned him a deep understanding of the business world and what it takes to grow companies. Ron’s writing is often featured in leading media outlets, like Social Media Today and SEMrush. He was recently named one of Top 100 Influencers in Social Media Marketing (#42) by Onalytica.

May 3, 2016

Ever wonder when you should start spending money on UX? Design? How do you know you have a good designer? Today's show Shira Abel interviews Idan Gazit from Heroku.

An expat New Yorker living in Tel Aviv, Idan is a hybrid engineer/designer and data visualization geek. He’s currently the UX lead for Heroku’s data products, and previously worked on a number of startups (to empty his bank account) and consulting work (to fill his bank account).

Idan writes brief things on twitter as @idangazit, and longer things at

Idan's views on the show represent Idan and do not represent Heroku.

Apr 26, 2016

On today's show Shira interviews Reuben Metcalfe, a startup marketer that has a love/hate relationship with the term Growth Hacking.

Reuban is a high-school drop-out failed forward into entrepreneurship, whilst taking a detour in Japanese industrial coatings, utilities brokerage, growth-consulting, international gaming law, and digital internet moneys. If you think he sounds like a character - you don't know the half of it.

He enjoys dealing with companies that help people. Has the somewhat ambitious aim of fixing capitalism - preferably yesterday, and in a somewhat lucrative manner. Resigned to, and accepts the fact that 'not everybody's as enthusiastic about it as he is.

Ideas guy by nature, scrappy bootstrapper by trade - Can be found listening to people much smarter than himself in an effort to be a better business-guy, or attempting to woo said smart people into collaborating on a project once he realizes he's in far over his head.

Has a passing interest in psycho-pharmacology, macroeconomic theory, and dead roman dudes.

Today we discussed some of our favorite tools, what to expect when you're testing, and other random tidbits.

Apr 12, 2016

Shira interviews Georgi Kadrev from Imagga.

Georgi Kadrev is co-founder and CEO of Imagga Technologies (, one of the companies pioneering the image-recognition-as-a-service model, offering highly scalable cloud API to businesses and developers. Georgi graduated with an M.S. in technology entrepreneurship from Sofia University in 2009 and is currently an assistant professor and Ph.D. student in the Software Engineering department, specializing in practical deep-learning for image recognition.

With Imagga Georgi has won multiple technology, innovation, and entrepreneurship awards, most recently the best company award in the "Technology For The Big Players" track at South Summit, Madrid, October 2015.

He is currently leading the strategy and the sales of the startup company as it continues to grow.

Mar 29, 2016

Gretchen DeKnikker. has been launching and growing enterprise SaaS startups and platforms since way back in the last century. She also and infrequently write a blog called Enterprise is Sexy ('cause it totally is). She previously cofounded SocialPandas, launched LivePerson's (LPSN) Apps Marketplace platform and was an early employee at (acd by CallidusCloud), EchoSign (acq by Adobe), and Revere Data (acq by FactSet).

Basically, Gretchen rocks and has a lot of experience in marketing SaaS companies. I think you'll love this episode.

If you'd like to be interviewed on SaaS Insider - feel free to email me.

Mar 22, 2016

Shira Abel interviews Yigal Roos, the Founder and CEO of - an interactive media SaaS company. They talk about how Brandbox was born out of a marketing agency, what changes happened organizationally to make that work, and how the company had it's first burst of growth.

Occupation: Tech entrepreneur
Location: Based in Amsterdam, Netherlands
Founded: BrandBox was founded in 2015 with his brother/CTO Uri Roos

BrandBox empowers companies to easily setup and publish interactive marketing across all of their touch points. The online platform is used by global household brands such as ASICS, Citroen and Specsavers for achieving maximum conversion to new leads. They are working with international reseller partners throughout Europe.

Yigal has a passion for, and professional background in music production; currently enjoying listening to luminaries such as Brad Mehldau, Fela Kuti, Thelonious Monk, Laura Mvula, and yeah, he also love Drake.

He is currently greatly enjoying the journey of building a SaaS company, learning new skills every day, and getting inspired by other tech companies and startups. Give him a shoutout if you want to find out more, want to do co-marketing, or even better: just sign up on for a trial!

If you do happen to be in Amsterdam, come down to their office for an excellent cup of coffee and a chat!

Mar 15, 2016

You've closed the deal and have the customer. Great! Now what? If you're a SaaS company closing the deal is just the beginning. In this episode of SaaS Insider Shira chats with Anne Janzer, a tech industry marketing writer about post-sale marketing and content marketing.

Anne Janzer is author of the book Subscription Marketing: Strategies for Nurturing Customer in a World of Churn, and the upcoming book The Writer’s Process: Getting Your Brain in Gear. As a writer and content marketing consultant, she has worked with more than a hundred technology companies. Her clients include serial entrepreneurs, industry thought leaders, and technology pioneers.

Mar 8, 2016

This week Shira Abel interviews Paul Teshima from Nudge.

Paul is a successful technology executive who has run services, customer success, account management, support and product management.

He's a firm believer that culture eats strategy for breakfast, and business culture can be built through storytelling. Always have been a leader with a strong focus on sales and customer engagement.

Previously Paul helped lead Eloqua (marketing automation) as part of the executive team from $0 to over $100 million in revenue, through IPO and a successful acquisition for $957 million by Oracle.

Now co-founder and CEO of Nudge, Paul is focused on helping business people build and grow the right business relationships from their large network of weak connections.

He has a passion for building great teams and products that help customers grow their businesses.

Mar 1, 2016

This week Shira talks with Joshua Pines, an American who lives in London. They talk about how Joshua is using partners to grow his SaaS company.

Joshua Pines has spent nearly 20 years on the business side of the technology industry. He is a co-founder and the head of corporate development and marketing for Sirenum, a workforce management SaaS platform based in North London. Previously, Josh was a marketing executive at Medidata Solutions, the leading provider of cloud-based technology to the life sciences. He has also held marketing, product, and strategy leadership roles for organizations such as IBM, Gerson Lehrman Group, and JFL Media. As well, he has been a management consultant with both Deloitte Consulting and PricewaterhouseCoopers Consulting, focused on strategy, technology, and new product innovation. A published photographer and frequent public speaker, Josh also regularly consults with investment firms on their technology investments. He holds a BA from Brandeis University and an MBA from the University of Miami. A South Florida native, Josh is an avid cook and likes to play basketball and travel with his family. He is co-president of the Brandeis University Alumni Club of Great Britain and is a member of the board of Shomrei Hadath Synagogue in West Hampstead, where he lives with his wife and twin daughters.

If you like SaaS Insider - please leave us a comment.

Feb 23, 2016

This week I chat with Tim Lynch from Applango and learn about moving a licensing company over to a SaaS model, bandwidth optimization, spending, and working in a startup from Connecticut.

If you'd like to be interviewed on SaaS Insider - please contact shira (at) hunterandbard (dot) com

And if you like the show - please give us a review and a comment.

Feb 16, 2016

Sam Saltis is an Australian who moved to Boston a few months ago to grow CoreDNA, a Squarespace type of solution for the Enterprise. He started his career in corporate banking, lived in India for 3 years growing divisions for the bank, and when he realized that he could stay there his whole life - he left.

On today's show we talk about Sam's move between the Australia and the US. Sam's opinions on business attitudes between the East and West Coasts, and how Sam is working with partners to grow CoreDNA.

Feb 9, 2016

Yaron Zakai-Or is the co-founder and CEO of SalesPredict. On today's show we discuss how Yaron met his co-founder, Dr. Kira Radinsky, how it is to start a company when your 20s are long gone, and how SalesPredict has found its growth model.

You can find Yaron at:

Feb 2, 2016

Hiten Shah is the amazing co-founder and CEO of Quick Sprout. Previously he's co-founded Kissmetrics and Crazy Egg with Neil Patel. Hiten is a master of successful SaaS businesses and believes that almost anyone can create a successful SaaS business.

In today's show Shira chats with Hiten about growth hacking, sales versus marketing, Hiten's own podcast - The Startup Chat, and more. Hiten and Shira talked so much in this episode that Shira decided to break it into 2 parts. This is Part 2.

Jan 26, 2016

Hiten Shah is the amazing co-founder and CEO of Quick Sprout. Previously he's co-founded Kissmetrics and Crazy Egg with Neil Patel. Hiten is a master of successful SaaS businesses and believes that almost anyone can create a successful SaaS business.

In today's show Shira chats with Hiten about growth hacking, sales versus marketing, Hiten's own podcast - The Startup Chat, and more. Hiten and Shira talked so much in this episode that Shira decided to break it into 2 parts. This is Part 1.

Jan 19, 2016

Today I interview Joel York from Markodojo. Joel started his career as a physicist and ended up being one of the leading SaaS Marketers in the Bay Area. Today we find out how Joel has grown SaaS companies, how his background in classical marketing has made him the marketer he is today, and how you can take some of his best practices to grow your own SaaS company.

Jan 12, 2016

Pavel Dolezal from Keboola is our guest on our first show of SaaS Insider, hosted by Shira Abel from Hunter & Bard. Shira and Pavel talk about the challenges of starting a company in Prague (as opposed to, say, San Francisco) and how Keboola has grown from a small company in Prague to teams in Singapore, Canada, and London.

If you're interested in international marketing, business, SaaS or analytics - you'll enjoy the first episode of SaaS Insider.

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