Tim Matthews from Incapsula (https://www.incapsula.com/) chats with Shira Abel from Hunter & Bard (http://hunterandbard.com/) about how he got into SaaS marketing from conventional marketing, the differences between and the special challenges SaaS marketers face when companies scale.
Tim has an ebook called The SaaS Marketing Handbook and it's free - you can find it at:
Tim Matthews was born in New York City and grew up in a nearby leafy suburb before taking the long route to Silicon Valley through Tokyo. He has worked in high tech for twenty years and managed marketing teams at six companies. When not writing or poring over marketing texts, he golfs, crosswords, and tries to keep up with his wife on a standup paddleboard. He has long wondered which is harder: crossing the chasm or a 200 yard carry over a water hazard.
This week Elizabeth Yin (http://blog.elizabethyin.com) joins Shira Abel to talk about Predictable Revenue - how to build it, outbound sales, and being a Partner at 500 Startups. There's a lot of helpful information in this show about building and scaling your outbound sales.
In HS: She programmed at other people's startups during the dot com boom in the Silicon Valley.
Early 20s: Elizabeth studied EE & went to business school at age 23. She worked & lived abroad to travel a lot.
Late 20s: She got serious about her career & worked on developer products at Google & side projects.
Early 30s: She got really serious about her career and started LaunchBit, an adtech platform for B2B SaaS marketers. Sold it. She now a partner at 500 Startups & run the Mountain View accelerator..
Jason Crawford from Fieldbook was interviewed by Shira Abel from Hunter & Bard on today's show. Jason gave some great insights on how Fieldbook did usability testing - resulting in a lot of unexpected changes before launching on Product Hunt. He also talks about the value of influencer marketing.
Jason Crawford is the co-founder and CEO of Fieldbook. Interesting things he's done in the past include co-founding co-founding Kima Labs (sold to Groupon in 2012) and running Landing Page Optimization at Amazon. In a previous life, he built supercomputers for biochemistry applications at D. E. Shaw Research. To relax, he reads books about industrial history, and the webcomic Girl Genius.
Shira Abel is the founder and CEO of Hunter & Bard (http://www.hunterandbard.com) a SaaS marketing and branding agency working with fast growing companies.
Dale Clareburt from Weirdly, an HR SaaS company, is interviewed by Shira Abel.
Dale is the Co-Founder and CEO of Weirdly Ltd. Weirdly (https://weirdlyhub.com/) is a SaaS platform that helps businesses put organisational and team culture fit at the beginning of the recruitment process. They believe that recruitment should be fun, engaging and useful and so they've created a product that delivers just that. Its clients range from SMEs to Enterprise across NZ and globally.
Shira Abel is the CEO and founder of Hunter & Bard (http://www.hunterandbard.com), a marketing and branding agency that works with fast growing SaaS companies.