SaaS Insider

SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.
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SaaS Insider


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Now displaying: May, 2016
May 31, 2016

Neil Patel from Quick Sprout and Shira Abel discuss how Neil and his partner Hiten have started multiple successful SaaS businesses, his opinion on why he thinks SaaS fees will be eliminated in the future, and how marketplaces will take over.

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives

Shira Abel is the founder and CEO of Hunter & Bard ( a SaaS marketing and branding agency. Clients include Cyara, Totango, Reach150 and more.


May 24, 2016

Today Shira interviews Mike Sadowski from Brand 24, a SaaS company born and raised in Poland - with no US entity.

Michal is the Founder & CEO at Brand24, a social listening tool used by over 1000 customers across 40 countries. He's a mentor at Startup Weekend & Founder Institute and the author of "Social Media Revolution", a bestselling book. Awarded with a "Best Co-Founder" prize in The Next Web Startup Awards 2013. Web Summit Conference 2013 People's Stage winner. In his spare time he is a guitar player in a rock band called Band24.

We talk about how humor can go viral when you least expect it, and how the PR channels you were expecting a lot from don't always pan out.

You can find out more about Michal at:

Find out more about Hunter & Bard (the show sponsor) at:

And Shira Abel at:

Thank you for listening! If you'd like to be interviewed on the show - just ping Shira in one of the many profiles she has online.

May 17, 2016

Shira Abel chats with Erik Anderson from Gravy about SaaS startups, metrics, and what seed and starting startups need to know about marketing and growth.

Erik Anderson is the co-founder and Managing Partner at Gravy ( He’s an active advisor to a number of companies and has been on the management team that has invested into over 30 early-stage startups.

His jump into tech began with Techstars and their first program in London. He currently splits his time between California and Europe.

You can find out more about Shira's marketing and branding agency, Hunter & Bard, at

May 10, 2016

Today's show Shira Abel from Hunter & Bard ( interviews Ron Sela from Start-a-Fire (

Ron Sela is a Full Stack Marketer at Start A Fire. He’s a profit-driven marketer having held roles previously at dapulse, Klear and Pagewiz. Ron is also a blogger at, where he discusses influencer marketing and B2B content marketing topics. Ron’s rich background includes an MBA, a Law degree (LL.B.) and a degree in Economics. Before becoming a full-stack marketer he served as Head of Treasury in leading technology companies. This earned him a deep understanding of the business world and what it takes to grow companies. Ron’s writing is often featured in leading media outlets, like Social Media Today and SEMrush. He was recently named one of Top 100 Influencers in Social Media Marketing (#42) by Onalytica.

May 3, 2016

Ever wonder when you should start spending money on UX? Design? How do you know you have a good designer? Today's show Shira Abel interviews Idan Gazit from Heroku.

An expat New Yorker living in Tel Aviv, Idan is a hybrid engineer/designer and data visualization geek. He’s currently the UX lead for Heroku’s data products, and previously worked on a number of startups (to empty his bank account) and consulting work (to fill his bank account).

Idan writes brief things on twitter as @idangazit, and longer things at

Idan's views on the show represent Idan and do not represent Heroku.