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SaaS Insider

SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.
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Now displaying: July, 2017
Jul 25, 2017

What is at the very foundation of any brand? What is a marketing system? Where does research come into play? Shira Abel and Elizabeth Harr talk about strategy, A/B testing, branding for professional service firms and more. 

About Elizabeth Harr
• Liz is an accomplished entrepreneur and experienced executive specializing in brand management for successful business growth. 
• Prior to joining Hinge, Liz co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management. 
• She has worked with clients in the for-profit, non-profit, and government sectors, helping them map out growth plans using technology adoption and now leads Hinge's practice that focuses on branding and marketing strategies for technology services firms. 


• She has co-authored several Hinge research books and reports, including two of their more recent books, The Visible Expert and Inside the Buyer’s Brain.

Key Takeaways:
• Build a marketing system around a buyer and think about how you're taking people to the next level of a buyer's journey.
• On average 80% of the firms you compete with are not on your radar. That means you may be improperly positioned and you don't know your audience as well as you think. 


Please rate this podcast.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

 

Jul 18, 2017

How does learning affect the kind of leader you are? What is the most important skill you need to have to efficiently learn? What is Account-Based Marketing? The host Shira Abel and Venkat Nagaswamy share their thoughts on learning, ABM, and converting leads into customers.

About Venkat Nagaswamy
• As co-founder and CEO of MarianaIQ, Venkat Nagaswamy brings a long and diverse background in high technology to bear on applying artificial intelligence and Deep Learning to help marketers make account-based marketing (ABM) an at-scale reality.
• "Big Kat," as he was nicknamed by friends and colleagues, has led teams in creating analytics, technology and business development solutions at McKinsey, Juniper Networks and GE Plastics, among others. He's worked in enterprise and digital consumer hardware, SaaS, corporate and business unit strategy, market entry strategy, product development, marketing planning and more, allowing him to understand martech challenges from both the CTO and CMO's point of view.
• A proud graduate of the University of Michigan and the Georgia Institute of Technology, he holds an MBA and a Master's in Aerospace Engineering.

Key Takeaways:
• Lifelong learning is extremely powerful and necessary for your success.
• Account-Based Marketing for B2B is an amazing way to get new customers when you have the right tools to do it.
• Just because you're a startup, doesn't mean you shouldn't be involved in the community.


Please rate this podcast.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

Tags and Keywords: leadership, SaaS, Account-Based Marketing

Facebook Status: @shiraable and @venkatnagaswamy talk about lifelong learning and Account-Based Marketing for B2B as an amazing way to get new customers when you have the right tools to do it. Listen to #SaaSInsider podcast.

Twitter Status: @shiraable and @venkatnagaswamy talk about lifelong learning and Account-Based Marketing for B2B. Listen to #SaaSInsider podcast.

Jul 11, 2017

Why do marketing departments fail? What should your plan consist of? Where to start when evaluating a campaign? Shira Able and G Leavitt get into a discussion about effective marketing, building a successful company, the truth about direct mail and more.

About G Leavitt
• Gaydon Leavitt (or “G” as he is called), a marketing scientist, has helped over 1,000 businesses with their marketing strategy and execution in nearly 200 industries. G is devoted to helping organizations build marketing departments that produce profitable growth.
• The models and software that G has developed are unprecedented for small business. They produce growth and profit by creating alignment between an organization’s strategy, plan, management, advertising, and measurements for success. Gaydon combines a technologically-focused marketing approach with marketing strategies that have worked for hundreds of years.

Key Takeaways:
• Most people don’t know what a marketing plan consists of or what it even is, but it’s necessary if you want to grow your business.
• The number one mistake people make is not segmenting the audience when they first start.
• Over 90% of the time marketing campaigns fail because of the strategy or the planning issue.
• Marketing teams must analyze results and figure out what works, but they need tools and dashboards in order to do that.

Please rate this podcast.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

Tags and Keywords: saas, marketing, business

Facebook Status: @shiraable and G Leavitt get into a discussion about effective marketing, building a successful company, the truth about direct mail and more on #SaaSInsider. @c-suiteradio

Twitter Status: @shiraable and G Leavitt talk about building a successful marketing team and common misconceptions about strategizing and planning. Listen to #SaaSInsider on @c-suiteradio.

 

Jul 4, 2017

Is it possible to get customers before you have a product? How do you bring large corporations together and at the same time create new products in a startup like environment? Shira Abel discusses innovation and working with enterprises with Oren Goldschmidt, the President of Pivotus Ventures.

About Oren Goldschmidt
• Oren is a visionary technologist and innovation expert with twenty years' experience building technology companies and developing models for corporate innovation.
• He is President of Pivotus Ventures, a corporate innovation organization in the Bay Area. Pivotus brings financial institutions from different geographies together to create technologies that transform traditional banking business models by re-imagining how we interact with money and transact commerce.
• Before setting up Pivotus, Oren was a General Partner and Chief Strategy and Technology Officer at Frost Data Capital, a venture fund and incubator based in California enabling large-scale corporate innovation and transformation. He has also been a Chief Technology Officer at a number of technology start-ups including Vielife (later acquired by Cigna) and VisualDNA; he was founder and managing partner at Blueorange, a London-based incubator developing innovative strategies and delivering disruptive products for a series of new ventures in the UK.

Key Takeaways:
• If you get it right and align incentives and create the value for everyone, you can build a powerful engine to drive innovation.
• There is an amazing amount of openness from the corporates if you can talk to them about innovation and how you're going to help them move forward.
• Bringing senior executives from an industry you’re trying to build a new product for is a good way to ensure you succeed.

Please rate this podcast.

About Shira Abel
Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees.

If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

Tags and Keywords: saas, enterprise, innovation

Facebook Status: Oren Goldschmidt, the President of Pivotus Ventures, joins @shiraabel on SaaS Insider to talk about innovation, building a new product for enterprises, and his successes and failures in building a startup.

Twitter Status: @shiraabel talks to Oren Goldschmidt about innovation, building a new product for enterprises, and his successes and failures in building a startup. #SaaSInsider @c-suiteradio

 

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